This opportunity arrived to us simply as an idea from a dynamic entrepreneur, who wanted to create a luxury, curated yacht travel experience for an exclusive clientele. She had deep category experience and knowledge, but no name, brand identity nor website. The challenge given to us was to deliver all of those essentials at a level of sophistication and effectiveness that would bring her vision to life.

We engaged our client with a bespoke workshop, designed to strategically understand her business, audience and competition, and both develop then create through a series of specific exercises and processes a name, logo, cohesive messaging & brand guide, and ultimately a gorgeous website built in webflow, which would attract a certain demographic while showcasing the previous and upcoming exclusive experiences our client was synonymous with.

Salterra was created, and this thoughtfully and beautifully custom crafted brand set sail online to rousing responses from like minded audiences who quickly began booking experiences through the bespoke Salterra site, growing the number of available experiences and lifelong relationships with the loyal clientele the founder sought for her brand.