Coldwell Bowes is a high-profile family and divorce law firm in Austin with 100 plus years of experience across their esteemed partners. They handle the highest profile cases, yet they had an aging, dated brand logo and online presence that didn’t match up to their elevated reputation as the foremost divorce and family law attorneys in Austin, Texas. Developing a refreshed, modern and sophisticated logo would refresh their brand appeal and set the tone for a design conversation that would launch a more holistic brand revolution.

We hosted a series of interviews with the firm’s key decision makers, and with a creative analysis of their current brand and that of their competition, we identified and determined a series of key understandings that would inform a new brand direction while remaining inspired by their core values. Getting to know our client through this process allowed us to start creating a series of logos - and even greater - brand impressions. We knew the new, modern and sophisticated logo would ultimately inform the evolution of the brand itself, and as such it was crucial to get those visual styles and color schemes absolutely right. 

The final logo was the result of several obvious and sometimes nuanced iterations. The final font, composition, and overall structure of a monogram, wordmark and practice area needed to hold perfect balance. The monogram had to hold it’s own at any size or shade, and act as a distinguishing icon when positioned above the main partner wordmark. The law of practice needed to nestle under that formation and remain clear as the anchor of their practice. In it’s most prestigious forms, the logo now appears as a custom cut, brushed gold metal office sign, and a gold foil embossed, premium presence on their bespoke business cards and letterheads.

The reimagining of their logo led to the reinvention of their website, and successfully transformed their brand to truly represent themselves,  and further distinguish them from the competition.