Local Brew,
Online Buzz
Michael envisions Medici as Austin’s coffee shop—a title he wants to own, even as new competitors enter the market. While he’s broadly happy with the design, logo, and name, he feels the messaging is missing the mark. The heart of their story, he believes, has gotten lost. —Sourced From Medici’s Initial Discovery Notes
Brewing Better Results with SEO
Local Roots Run Deep.
Medici Roasting partnered with Sangfroid! to craft a robust SEO and blogging strategy aimed at boosting visibility, driving organic traffic, and solidifying Medici’s reputation as the Austin coffee shop—the very genesis of Austin’s coffee scene, and a leader in exceptional roasting.
CHALLENGE
Why did the client come to us?
Medici Roasting struggled with limited online visibility and inconsistent traffic. With competitive search terms dominated by larger coffee brands, Medici needed a strategy to rise above the noise and attract a dedicated local audience.
CREATE
What were the core parts of the solution?
Sangfroid! implemented a comprehensive three-pronged strategy, targeting high-intent keywords like “Austin coffee roasters” and “local coffee shops,” creating engaging blogs that showcased Medici’s story, brewing tips, and local coffee culture, and addressing technical SEO issues by resolving duplicate meta tags, missing alt attributes, and page errors.
ITERATE
What was the outcome?
Sangfroid continuously tested and optimized blog performance, focusing on improving keyword targeting and refining content strategies to drive higher conversion rates. By analyzing performance data, we adjusted our approach to maintain growth momentum, ensuring Medici Roasting remained competitive in search rankings and audience engagement.
The Talk of the Town
SEO Success is Best Served Hot
Through strategic SEO improvements and a focused blogging approach, Medici Roasting achieved substantial growth in visibility and online traffic. The results highlight the power of targeted content and optimization to attract and engage a larger audience.
“I’ve tried other agencies in the past and they failed to understand our company. Sangfroid is data driven and also has taken the time to understand Medici. The who we are and how it is communicated is very important to us and I love seeing the effectiveness and the why, backed up with data.”
Austin’s Best Work with Us.
Helping Austin’s best brands grow from right here at home.
Let's share the adventure.
No obligation, but tons of upside.
Let’s connect on any or all of your brand and marketing needs. Our full service studio is at your disposal and ready to do all the hard work for you. We’re ready to help you with the small steps or the bigger leaps to bring your brand forward to realize your best brand self!
Connect
1204 San Antonio St
Second Floor
Austin, TX 78701
