Michele Locke is an attorney and former judge who wanted to leverage her years of knowledge and expertise into a platform to advocate for self-care, mentor young women in law, and demystify the court system through education. She needed an engaging and professional social media presence that reflected her multifaceted expertise while building credibility and fostering meaningful connections. She sought to position herself as an educator, advocate, and mentor through authentic content, while supporting her ongoing PR efforts.

We crafted a custom social media strategy tailored to Michele’s goals of advocacy, education, and mentorship. Starting with a strategic foundation, we developed a flexible plan that included engaging posts, stories, and reels to connect authentically with her audience. Our approach emphasized community management, audience growth, and strategic partnerships to amplify her reach while staying ahead of social media trends and algorithm updates. By delivering high-quality, impactful content, we strengthened her digital presence, ensuring her channels became a dynamic extension of her mission and a hub for meaningful engagement.

Our approach integrated PR with paid and earned media strategies, ensuring her message reached key decision-makers and a wider audience through targeted social media campaigns—both organic and paid social advertising—strategic content development, and optimized landing pages. Consolidating PR and marketing under one roof offered a seamless experience, where press appearances were boosted by agile social marketing campaigns and tailored landing pages supported media appearances, ultimately garnering a strong digital presence.