Owl Sport, an emerging leader in sports equipment, aimed to disrupt the pickleball market with paddles that reduced noise by 50%. We were already leading key initiatives within their CRM system when the client came to us urgently needing email lifecycles to support their high-profile campaigns, including The Today Show and endorsements from John McEnroe and Drew Brees. With no email journeys, abandoned cart engagement, or post-purchase messaging in place—and over 80 orders already in the system—they needed us to quickly develop and execute multiple email marketing campaigns. 

Sangfroid! designed a comprehensive, full-funnel email lifecycle marketing plan that seamlessly connected every stage of the buyer’s journey, from first engagement to post-purchase advocacy. Our team developed and automated personalized email nurture sequences, leveraging every touchpoint to build meaningful connections and drive conversions as their product hit the market and scaled rapidly. 

Sangfroid! maximized brand loyalty and engagement, focusing on creating an end-to-end customer experience that not only converted first-time buyers but also fostered long-term relationships. We executed an omnichannel marketing strategy that delivered exceptional results.