Our blood runs cold, but it also runs orange
UT’s objective is to promote the attitude that UT has a massive positive impact on the State of Texas.
Trusted with the Keys of an Institution
Paid Social for UT Austin
Paid social can be a surgical tool for winning hearts and minds, amplifying institutions and bringing communications goals to life.
CHALLENGE
Why did the client come to us?
Every legislative session, UT’s communications focus on promoting the school’s positive impact to lawmakers and taxpayers that control the school funding. They wanted to amplify their impact and secure funding during the legislative session. UT needed help discovering the most effective targeting strategies and creative channels, maximizing ad dollars, and ensuring their message reached and engaged key audiences, including lawmakers and taxpayers who influence funding decisions.
CREATE
What were the core parts of the solution?
We created a media plan focused on social, that reaches out to legislators, staffers, and alumni at large with messages about the school’s scientific progress (leading in the COVID vaccine!) and community impact.
ITERATE
What was the outcome?
Texas hit its funding goals, as their funding was approved as planned. Our team delivered millions of impressions, but importantly specific impressions with the decision makers involved.
Texas-Sized Results
A tactical pursuit gives way to enormous victory
We delivered incredibly specific impressions with policymakers, and big results with the general public. Most importantly, state school funding legislation sailed through.
“Sangfroid Studio was instrumental in creating a digital campaign that effectively communicated the university's immense value to the state. Their strategic media plan combined precise targeting, trusted partnerships, and interactive media to reach key decision-makers. Sangfroid's expertise and innovation made a difference in our work.”
Austin’s Best Work with Us
We believe in Austin, and it believes in us
Let's share the adventure.
No obligation, but tons of upside.
Let’s connect on any or all of your brand and marketing needs. Our full service studio is at your disposal and ready to do all the hard work for you. We’re ready to help you with the small steps or the bigger leaps to bring your brand forward to realize your best brand self!
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1204 San Antonio St
Second Floor
Austin, TX 78701
