Coldwell Bowes

Coldwell Bowes is a high-profile family and divorce law firm in Austin with 100 plus years of experience across their esteemed partners. They handle the highest profile of cases, however they had an aging, off-the-shelf website that lacked the growth technology and practices to scale. Their website at the time was based on generic, templated designs. They needed an online presence which reflected their reputation as the foremost divorce and family law attorneys in Austin, Texas. Developing a new, bespoke, modern and sophisticated site also presented an opportunity for a refreshed brand logo, color scheme and visual style, which as a complete package, would set them apart from their competition.

By hosting a series of interviews with the firm’s key decision makers and delivering a creative analysis of their competition, our team identified and determined Coldwell Bowes’ values and unique offerings, translating these into a brand direction which spoke to the firm’s core identity. Discovering and dissecting what the firm’s leadership envisioned for their future was key to accurately curating and building digital representations. We created brand collateral using this new visual identity, which included newly minted bold and brilliant business cards, and we directed a professional photoshoot, which produced flattering and distinguished new headshots of staff. The content for the new website was prioritized and organized in a more strategic, UX friendly way, and was completely optimized for more effective lead attraction and conversion.

The firm was presented with a comprehensive digital overhaul: a new identity to represent the firm’s prestige, along a strong foundation to attract new clients online. From an operational standpoint our integration of a quality CRM enabled them to process intakes efficiently, drive more leads while scaling and processing them faster. Due to these new improvements the firm began receiving more viable leads, resulting in selectivity in cases and an anticipated increase in hiring: evidence of the value of our service. Coldwell Bowes appointed Sangfroid! as its long-term digital marketing partner, and since launching the new website we have worked together on further branding opportunities and ongoing digital marketing initiatives.