The Lemon Lawyers Case Study

Our client wanted to start a law firm catering specifically to vehicle purchasers who have encountered repeated issues with their vehicles. They had a mandate and a name, but no branding nor any online presence.

The solution included creating a logo, vision and voice for this new brand, and develop a website to use for both SEO and PPC purposes to help establish the firm, connect with their audience and attract new leads.

The result was a fully engaging, online activation. Since going live, 20 keywords that have a search volume of 500 or higher started ranking - 3 of those keywords ranked within the top 20 of Google Search. Paid search click thru rate has stayed consistent at 12% - 15%. Conversion rates of new leads to won clients was 43% at the start of paid media campaigns. We have delivered over 2,000 visitors between organic and paid searches to a premium website which has distinguished our client from the stereotypical brands of the competition and continues to provide a brand experience that is positive, modern, educational and motivational.